COLOR FACTORY NYC

COLOR FACTORY NYC

I had the pleasure of ringing in my 33rd year at the place that makes you feel like a kid again -- Color Factory. The San Francisco color pop-up, designed by Jordan Ferney of Oh Happy Day, artist Leah Rosenberg and designer Erin Jang, has hopped across the country and landed in New York's SoHo neighborhood going BIG in the Big Apple.  The 20,000 square foot exhibition boasts 16 color based installations by different artists and designers. Take a peek at the color explosion.

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100 COLORS by EMMANUELLE MOUREAUX
Tokyo-based architect Emmanuelle Moureaux's 100 Colors greets you at the coat check. Moureaux's hanging gradient paper strips represents her concept of shikiri -- an invented word that means to divide space using colors.

 

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FLOWER PEOPLE by JAMES ROSA OF LAND GALLERY
Step into a field of geometric blossoms by James Rosa of Land Gallery in the registration room. Land Gallery is a Brooklyn-based artist non-profit that provide studios for adults with developmental disabilities. Grab a macaroon for the road and get to it. Step into the next room and pick a pin of your favorite color, hue, and shade to blend in a bit. This will come in handy later.

 

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COMPLEMENTARY COMPLIMENTS by CHRISTINE WONG YAP
Next, you'll split up with your party, but don't worry you get to observe them from afar. Queens based artist Christine Wong Yap gives your the opportunity to exercise your creative muscles and connect with your pal. With a guided worksheet, you'll create a color portrait while sitting across from one another and end it all by giving out the cutest compliments.

 

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SING ME HIGH, SING ME LOW, BRING ME BACK, LET ME GO by LAKWENA AND ABIMARO
This collaborative installation explores the relationship between the first and fifth note in scale. Pick up a mallet and chime in. 

BALLOON WISHES by 826NYC
"When you wish upon a balloon, you find yourself in this ombre room." The glow of the sunset/sunrise ombre room is the perfect backdrop for making an uplifting wish. (The fans that blow them about will also make your feel like Beyonce!) Catch a ballon if you can and find a wish written by a student of Dave Eggers' non-profit 826NYC. I def got a little ballooney in here!

 

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SECRET COLORS by  MOLLY YOUNG
I love secrets and I love colors so it was no surprise that this was one of my fav installations! Through a series of questions laid out on the floor and walls flow-chart style, your secret color will be revealed to you. Answer questions like "Do you enjoy karaoke? --> Yes, it is extremely fun or No, it is my worst nightmare" You're then lead to a room that snaps your pic and reveals your secret color. Guess what mine was... YELLOW! More specifically, Endless Breadsticks. When you exit Secret Colors, grab the tag that corresponds to your secret color and take it to the next room.

THIS FLOOR WAS MADE FOR DANCING AND THAT'S JUST WHAT YOU'LL DO
Ok, now that you're on the dance floor full of flashy lights and shiny things, flip your secret color card over and do the dance move listed on back. For me that was double-fisting breadsticks and shaking them like maracas!

MMUSEUM
If you're all partied out, take a break by observing and listening to some insightful facts about mundane objects by MMUSEUM. Part storytelling part contemporary natural history museum, it is a design museum about people. Find out more about shapes of cornflakes over time or test writing sheets that you find at your local stationery stores. Be sure to visit their tiny amazing museum at 4 Courtlandt Alley, NY 10013.

 

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FROM ABSINTHE TO ZEPHYR by KASSIA ST. CLAIR
London based Kassia St. Clair studies the cultural movements and physical objects that inform our modern notion of color, which are published in her extensive book The Secret Lives of Color. Find your pin from earlier and locate the color on the pull out drawers on the wall and learn a little bit more about it.

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NEW YORK STATE OF MIND by ANDREW KUO
I really relate to art is quantified by statistics and data and Kuo's work turns his observations of the joy and pain of living in NY into perfect pie charts. Hop on to the one you relate to and go for a spin. 

 

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INTO THE BLUE
Perhaps the crown jewel of whole exhibit is the MASSIVE light blue ball pit (i.e. 500,000 balls!) that mirrors the color of the sky. Keep your head in the clouds but also keep it above the balls too.

There are treats and surprises and even a little parting gift along the way, but be sure to exit through the gift shop which was curated by Randi Brookman Harris and is full of all the rainbows, polka dots and color you may need. Also, artist Scott Patt has created some limited edition, highly poignant, prints of his work that you should definitely get before they sell out. 

But wait, there's more! Take the Manhattan Color Walk at the Cooper Hewitt Design Museum or snap a Color Factory Map that has 20+ fun colorful surprised around the 'hood that range from a secret art ATM to aura photos. The walk and the map are free to enjoy but tickets to Color Factory are currently on sale through September. Huge thanks to Alaska Air for flying me out for the best birthday treat and to Jordan Ferney for the sneak-peek invite.

INTERVIEW: CURATOR SF

INTERVIEW: CURATOR SF

INTERVIEW: SANTA VENETIA

INTERVIEW: SANTA VENETIA